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William Hill Advert Linked Betting to Sexual Success

advert connected wagering to sexual success

15 May 2019

An advert for a wagering firm seen on the yohaig code dating app Tinder has been prohibited for linking betting to sexual success.

The advertisement for William Hill, which was sent as a message to users, read: “Stuck in the good friend zone? You won’t be for a lot longer if you utilize this Cheltenham [horse racing] free bet bet9ja’s welcome offer.”

It was followed by a link to download the William Hill app.

But the Advertising Standards Authority (ASA) stated it needs to not appear again in its existing kind.

It stated that, according to advertising rules, gambling advertisements must not link wagering to “seduction, sexual success or improved attractiveness”.

“We thought about that the text … suggested that those who bet would be most likely to develop a friendship into a sexual relationship and for that reason connected gaming with sexual success,” it said.

William Hill at first defended the yohaig code March advert after a client grumbled.

The company stated clients who registered would “get in into a relationship with William Hill”, and the advert was expected to relate this promotion code to the nature of business they were marketing on – Tinder.

It said it was not its objective to link betting to sexual success.

However, upon reflection it agreed the advertisement might have been misinterpreted and took it down willingly.

William Hill said: “We take on board what the ASA have actually stated about this promotion code particular advert and have eliminated it from blood circulation.”

Tinder on the other hand stated it had reviewed the advertisement before releasing it, finding it was not socially reckless, offending or targeting minors.

‘Speechless’

Campaigners have actually been calling for tougher policy of betting marketing.

One, the Bishop of St Albans, Dr Alan Smith, stated he was “left speechless” by ads like William Hill’s.

“The gambling industry’s approach to self-regulation appears farcical as more of these adverts are exposed. I fear some betting companies are now operating under a ‘do not get captured’ mentality.

“The ASA’s robust action should be a wake-up call to the industry.”

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