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Sky Bet Extends English Football League Sponsorship Deal

Sky Bet extends English Football League sponsorship offer

17 November 2017

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Sky Bet has extended its multi-million pound sponsorship handle the English Football League till the summertime of 2024.

The betting operation is the headline sponsor for the Championship, League One and League Two football divisions.

It gets its logo design on t-shirts, and rights for “Bet and Watch” for some matches.

Sky Bet states it will attempt to discourage problem gambling through messaging on shirts, and that clubs will benefit through more cash.

The bet9ja’s welcome offer, which is worth 10s of millions of pounds, has actually remained in location because 2013.

Sky Bet said it would be paying 20% more than it has actually done so far to extend the agreement from 2019 to 2024.

This will make the 11-year deal among the yohaig code longest in professional sport, the company said.

The Leeds-based operation, which consists of sites such as Sky Vegas and Sky Bingo, is owned by personal equity group CVC Capital Partners, external. Broadcaster Sky holds a 20% stake in the firm.

The betting market has been under increasing examination from the federal government, and from the regulator, the Gambling Commission.

Earlier this promotion code year the Football Association, English football’s governing body, revealed it would end sponsorship handle betting firms.

However, competitors organisers, and the clubs themselves, are complimentary to take sponsorship from gambling firms.

The cash from the Sky Bet bet9ja’s welcome offer will be divided among the 72 clubs in the English Football League, which covers the 3 divisions listed below the Premier League.

The president of Sky Bet, Richard Flint told the BBC’s Awaken to Money podcast that the yohaig code English Football League used the revenue generated to assist them run their daily operations.

He stated: “Without sponsorship from the betting industry there aren’t a fantastic number of sponsors going to get included in football.”

However, there are worries that increasing numbers of young fans are being exposed to gambling adverts.

Among the findings of the BBC’s yearly Price of Football study was that more young football fans bank on video games than play the sport.

About 95% of TV ad breaks in live football matches function at least one advert, the BBC discovered in October.

In some matches, 40% of the adverts were for betting.

Mr Flint informed the BBC that Sky Bet and the English Football League were actively promoting awareness about problem gambling as part of the “When the fun stops. Stop” campaign.

“From the yohaig code play offs and consisting of next season every t-shirt will have an accountable gambling message on the shirt sleeve and we’re tying that into a responsible betting project starting today, that includes a television advert and boundary boards at EFL video games,” he said

The “When the fun stops. Stop” campaign is orchestrated by the Senet Group, which was developed in 2014 by a few of Britain’s leading bookies in response to public concerns about betting and betting addiction.

The head of the GambleAware charity, Marc Etches, said that while it invited a commitment to do more to promote safer gambling, “the messaging requires to be a lot more specific about the danger involved than what the gaming industry currently proposes”.

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